Opportunity:
Drive American institutional, media and consumer interest in an early-stage experimental liberal arts college in China that had recently discontinued work with its world-famous branding agency.
Initiative:
Created PreCollege Cultural Diplomacy Program for American and Chinese secondary school students to be hosted at the Chinese college. Strategized program, created proposal, pulled together programming and designed program microsite, brochure and poster. Also created prototype website for the Chinese liberal arts college localized to North American informational and design expectations.
Results:
Program was championed by Board of Directors and Provost of the Chinese college, leadership at a leading service learning organization and leadership at an international educational management firm.
- Branding
- Brochures
- Collateral
- Community Relations
- Copywriting
- Market Research
- Program Planning
- Website Design