Opportunity:
Help launch a line of electric transportation vehicles in the United States through branding, eBusiness and event marketing while managing one of the world’s largest advertising agencies as well as an interactive agency.
Initiative:
Created marketing requirements, information architecture and technical documentation for a forward-leaniung eCommerce website integrated into supply-chain logistics.
Results:
Digital marketing materials successfully communicated benefits and features of electric cars, neighborhood electric vehicles and electric bicycles to an environmentally-minded target market, creating brand goodwill and positive mindshare amongst alternative transportation communities.
- Digital Analytics
- Program Management
- Website Design