Opportunity:
Create new identity and branding for a portrait photographer expanding into videography and strategize a differentiated product line.
Initiative:
Conceptualized videography service line based on delivery of branded film products aligned with “transitional moments” in life. Constructed basic identity system, website, sales collateral and magazine ad. Helped strategize campaign entry into market and an affinity-based sales program.
Results:
Studio signed several nonprofits and is gaining exposure.
- Branding
- Brochures
- Collateral
- Copywriting
- Identity
- Situation Analysis
- Website Design