Opportunity:
Help an allied agency execute a rebranding initiative across over three dozen products. Repackaging ran across plastic and fiber cartridges, aerosol canisters, plastic pails and corrugated carton application mediums.
Initiative:
Repackaged several dozen products in line with established guidelines, designed supporting collateral for product families and individual sales sheets for over thirty six distinct products. Created a download center on company website for partners, customers, resellers, employees and other affiliated parties to download real-time, properly versioned product images, logos, collateral, installation documents and so forth. Also managed creative development for an environmentally-friendly product program that is the manufacturer’s primary point-of-advantage and differentiator.
Results:
Manufacturer has re-launched over 1,000,000 units of rebranded product. Collateral has helped sales division drive double-digit revenue increases to establish a commanding market position.
- Brochures
- Collateral
- Copywriting
- Packaging
- Website Design
