Opportunity:
Help a mid-sized canvas manufacturer segment their offerings into premium, standard and value-based lines, supported by in-store collateral.
Initiative:
Streamlined creative into standardized format that unified the company’s products across canvas frame types, canvas material types and canvas sizes. Created brochure and sell sheet for wholesale and direct-to-consumer.
Results:
Repackaging unified manufacturer’s products on shelf, delivering an increase in mind-share and market-share. Manufacturer has opened several new key accounts after this repackaging.
- Branding
- Packaging
- Point of Purchase
