Opportunity:
Drive adoption of the industry’s leading enterprise digital asset management (DAM) system through digital campaign management, webinar creation, promotion, production and delivery, digital and print collateral such as eBooks and one-sheets, conference support and general sales support.
Initiative:
Developed the enterprise product’s highest converting Linkedin campaign, and delivered its highest attended webinar, supported by eBook and customer story collateral.
Results:
Strengthened awareness of the company’s DAM enterprise system among Fortune1000 companies across a wide range of vertical markets while fueling increased lead conversion rates.
