Opportunity:
Develop line of premium children’s educational card games for museum store, toy store and gift shop distribution.
Initiative:
Created umbrella brand to communicate line positioning and establish present and future vertical themes. Designed sets of science-based, outdoors-based and zoology games, including the game concepts and mechanics, logos, packaging, point-of-sale materials and sales collateral.
Results:
Games sold-in to most of the nation’s leading science centers and museums. Several games won awards, including one for the Museum Store Association’s Buyers’ Choice Awards in the toy/games category.
- Branding
- Catalogs
- Collateral
- Copywriting
- Identity
- Media/Sales Kits
- Point of Purchase
- Press Kits
- Program Management
- Program Planning
- Website Design
