Opportunity:
Support leading motorcycle manufacturer’s largest North American dealership by promoting manufacturer’s first entry into the speed bike category.
Initiative:
Supported allied agency by designing newspaper advertisements, magazine advertisements, postcards and themed product merchandise. Also designed branded/wrapped motorcycle van and semi-trailer as component of a community and event marketing program to equally engage street and dirt bike communities.
Results:
Contributed to the motorcycle manufacturer’s cross-over success into a new motorcycle category by creating buzz and excitement in its largest North American regional market.
- Advertorial
- Collateral
- Community Relations
- Newspaper
- Outdoor
- Point of Purchase
- Promotional
- Retail
