Opportunity:
Take a product to market.
Initiative:
Wrote business plan with financial pro formas and cost-accounting models. Designed and packaged product. Created and produced POP displays, large-format signage, brochures, flyers, postcards and promo items. Managed print, plastics and packaging suppliers inclusive of press checks and offshore manufacture. Built company, product and eCommerce sites with custom scripting, CSS, Flash and seamless design integration.
Planned and managed tradeshow participation in NYC, LA and Las Vegas. Created and ran traditional mailer, digital and retail outreach campaigns. Constructed and managed prospect and customer database with interlinked fields and analytic reporting.
Results:
Product won several industry awards and achieved modest sales.
- Branding
- Brochures
- Collateral
- Copywriting
- Identity
- Market Research
- Packaging
- Point of Purchase
- Press Releases
- Program Management
- Promotional
- Retail
- Website Design
