Opportunity:
Develop 24-page product catalog plus special product and promo flyers for an educational sales group that sells into two of the largest five school districts in the United States.
Initiative:
Spearheaded catalog and collateral development with little direction, then collaborated with CEO to focus sell points on administrators, teachers and educational buyers.
Results:
Los Angeles early educational leadership event exceeded attendee projections by over 200%, and the educational products catalog was well-received by the firm’s prospects, leading to new accounts and recurring orders.
