Opportunity:
Create a 48-page corporate catalog for European and Asian educational sales reps to attract international students to top tier private secondary schools in Southern California through the client’s educational management group.
Initiative:
Documented and communicated the client company’s background, business model, success stories, service offerings and segmentation while also gathering student testimonials and both stock and private photography. Also created partner profiles of over a dozen private secondary schools.
Results:
Catalog was enthusiastically received by company’s European and Asian sales networks, leading to substantial increase in direct sales. Also helped recruit additional school partners.
- Branding
- Catalogs
- Collateral
- Community Relations
