Opportunity:
Brand a personal finance software company top-to-bottom, build out a robust eCommerce platform capable of supporting an assortment of downloadable software products for different operating systems and develop a digital marketing program.
Initiative:
Created the company’s corporate and product names, visual branding and market positioning. Developed branding architecture for over a dozen related products. Built out a premium website with marketing, content, community, eCommerce and support features. Strategized and executed on SEO, PPC and digital PR marketing efforts.
Results:
Successfully repositioned company and products from a value-based to premium offering with 5x revenue increase over 18 months. Substantial increases in lead and customer base as well as per sale revenue. Established marketing platform, positioning and sales copy for enterprise and B2B SaaS product extensions.
- Branding
- Collateral
- Copywriting
- Digital Analytics
- Google Adwords
- Identity
- Market Research
- Program Management
- Website Design
